Latvian Post Introduces Affordable Direct Marketing Pricing
28 September 2009 - David Lynch
Latvian Post is offering new, more affordable prices for direct mail delivery in Latvia, starting with a single tariff in Riga and surrounding regions.
Latvian Post said the number of units distributed had increased, and that it was one of the few companies that offered 100% coverage.
The company proposes to use two large databases: a database of persons, which includes around 259 000 unique recipients, and a 'household' database with more than 742 000 unique recipients from more than 416 000 households. Database information can be accessed to select certain criteria such as geographic, demographic and socio-economics, enabling small and niche businesses as well as larger companies to successfully implement effective marketing campaigns.
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