TNT Post Dispels Myths About Door Drop Media
10 November 2009 - Press Release
TNT Post UK said today it was committed to reducing the environmental impact of its business operations, particularly door drop media, or leafleting, as it is sometimes referred to.
A recent report commissioned by TNT highlights some of the myths surrounding doordrop activity, which has led to a negative perception of the industry in some quarters in comparison to other media.
The report covers the entire supply line from paper production and printing right through to delivery and recycling.
On the TNT UK web site, the company lists selection of myths including:
Myth: Doordrops are a major contributor to landfill
Reality: Only 1% of Doordrop material ends up in landfill sites. The best solution is to recycle doordrops so the material can be used in the production of other products
Myth: Paper production has a big carbon footprint
Reality: Carbon is actually locked within paper and as such the carbon footprint of paper is much lower than expected. To support this a recent UN led seminar on energy and forest products concluded that paper and print are part of the solution to mitigate climate change.
Myth: Mail and Doordrops are a larger polluter when compared to other households
Reality: They represent just 0.1% of total household CO2 emissions in Europe, that equates to around 14kg of CO2 per year, the same as a 40 mile car journey.
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